OptimNow, a cloud optimization startup founded by Jean Latière, needed a way to simplify and communicate abstract, technical concepts through a distinct visual identity. The goal was to differentiate the brand in a competitive market while making complex ideas accessible and engaging to a broader audience.

The primary challenge was translating complex cloud optimization concepts into a visual language that was not only engaging but also easy for non-technical users to understand. OptimNow needed to stand out and establish itself as a leader in a field filled with highly technical competitors.

I designed a set of custom animated illustrations that became the core of OptimNow’s brand identity. These animations allowed abstract concepts to come to life visually, making it easier to communicate the startup’s value proposition. The visual language was designed to be distinctive and memorable, helping OptimNow differentiate itself in a crowded market.