Hanako Vernhes, a passionate plant-based lifestyle coach, founded Plantful Journey to inspire others to embrace plant-based eating. Although she had already started building a community on YouTube and Instagram, her brand needed a visual identity that truly reflected her vision and ambitions.

I developed a complete branding system that combined playful custom illustrations of fruits and vegetables with vibrant accent colors and an elegant palette. This approach captured the essence of Hanako's message and set the tone for her brand. Additionally, I created a range of customizable social media templates to enhance her online presence

Freelance project

Photography: Takeshi Miyamoto

We gave a lot of room to lifestyle photography and added some playfulness using the veggies illustrations. The typography used both regular and italic bring an editorial vibe to the website.

Tools : Figma + Editor X