Utopy — Creative direction & photography
Victoria Dolmatova
The project
Creative direction and photography for the new Utopy campaign. Utopy is a natural elevated haircare brand that wants to step out of the natural beauty stereotypes. The idea behind this campaign is to offer an unexpected and bold imagery with a bit of a magic to introduce the launch of their shampoo bar.
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Posted Aug 29, 2022
Photoshoot for the launch of Utopy, an haircare brand.
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