Utopy — Creative direction & photography
Victoria Dolmatova
Creative Director
Photo Editor
Photographer
Adobe Photoshop
Photography
The project
Creative direction and photography for the new Utopy campaign. Utopy is a natural elevated haircare brand that wants to step out of the natural beauty stereotypes. The idea behind this campaign is to offer an unexpected and bold imagery with a bit of a magic to introduce the launch of their shampoo bar.
