Luxury Real Estate Agency Lead Generation Strategy

🔑 Achieved 215% Increase in Qualified Leads: Implemented sophisticated targeting strategies across Facebook and Google platforms, focusing on high-net-worth individuals interested in premium real estate. This precision targeting resulted in a significant increase in qualified leads who converted to property viewings.

💰 Optimized Cost Per Lead from $175 to $42: Strategically refined ad creative, landing pages, and audience segments to dramatically reduce acquisition costs while maintaining lead quality. This efficiency allowed for scaling the campaign while improving ROI.

📈 Scaled Monthly Ad Spend from $8K to $35K: Gradually increased investment as performance metrics improved, ensuring sustainable growth and consistent lead quality. The strategic scaling approach maintained positive returns throughout the expansion phase.

🎯 Developed Custom Audience Segments: Created detailed buyer personas based on wealth indicators, property preferences, and behavioral patterns. These segments enabled highly personalized messaging that resonated with luxury property buyers from different regions.

✨ Implemented Multi-Channel Attribution Model: Designed a comprehensive tracking system to accurately measure the customer journey across multiple touchpoints, providing clear insights into the most effective channels and messaging for different audience segments.