Subscription-Based Fitness App: Scaling with Tiktok and Meta Ads
Sari Abdul sater
Digital Marketer
Social Media Marketer
Facebook Ads
Instagram Ads
TikTok Ads
Challenge
Competitive Market: Costs per lead were high, and consumer attention was split among many alternatives.
Acquisition vs. Retention: Rapid signups often led to quick churn.
Generic Creatives: Ads emphasized features rather than relatable fitness stories.
Strategy
Lifestyle-Focused Creatives: Showcased motivational content and user experiences.
Retargeting Funnel: Nurtured prospective users across sequential ad sets, building familiarity before conversion.
Optimized Event Tracking: Measured user actions to refine audiences and enhance ad targeting.
Retention Campaigns: Created social ads spotlighting app updates and user success stories to sustain interest among current subscribers.
Results
Marked User Growth
Reduced Cost per Install
Improved Subscriber Retention by 2X
