Subscription-Based Fitness App: Scaling with Tiktok and Meta Ads

Competitive Market: Costs per lead were high, and consumer attention was split among many alternatives.

Acquisition vs. Retention: Rapid signups often led to quick churn.

Generic Creatives: Ads emphasized features rather than relatable fitness stories.

Lifestyle-Focused Creatives: Showcased motivational content and user experiences.

Retargeting Funnel: Nurtured prospective users across sequential ad sets, building familiarity before conversion.

Optimized Event Tracking: Measured user actions to refine audiences and enhance ad targeting.

Retention Campaigns: Created social ads spotlighting app updates and user success stories to sustain interest among current subscribers.