Fashion E-commerce Brand: TikTok ads
Sari Abdul sater
Facebook Ads Manager
Ad Copywriter
TikTok Ads
Overview
A growing fashion e-commerce brand needed rapid expansion. While Meta (Facebook & Instagram) ads had delivered moderate success, TikTok ads were underperforming.
Challenge
Low TikTok Engagement: High costs and limited conversions.
Audience Mismatch: Creatives successful on Instagram didn’t resonate with TikTok’s style.
Brand Inconsistency: Messaging varied widely across channels.
Strategy
Platform-Specific Creatives: Developed visuals tailored to TikTok’s trending formats and user preferences.
Refined Targeting: Pinpointed demographics and interests matching the brand’s core shopper base.
A/B Testing: Analyzed engagement data to iterate on and improve ad elements.
Cross-Channel Consistency: Aligned tone and visuals across TikTok and Meta for stronger brand recall.
Results
Higher Conversion Rate: from 2X to 5X ROAS
Reduced Acquisition Costs
Strengthened Brand Unity
