Local Restaurant Chain: Meta Ads
Sari Abdul sater
Facebook Ads Manager
Social Media Marketer
Facebook Ads
Google Ads
A regional restaurant group, known for its unique cuisine, wanted to elevate local awareness. Traditional channels had plateaued, so they sought innovative social media strategies on Facebook and Instagram.
Challenge
Low Online Engagement: Minimal social presence and broad targeting.
Budget Constraints: Needed efficient campaigns to make the most of limited funds.
Seasonality: Visits declined sharply in off-peak months.
Strategy
Precise Geo-Targeting: Showed ads to users within a specific radius of each location.
Restaurant-Focused Creative: Highlighted atmosphere and menus to generate interest.
Targeted Retargeting: Engaged those who interacted with social pages or visited the website previously.
Optimized Scheduling: Adjusted ad delivery around known peak and low-traffic times.
Results
Boosted Foot Traffic
Higher Return on Ad Spend
Enhanced Brand Visibility
