MIDDAY | Visual Identity System The

MIDDAY | Visual Identity System The MIDDAY identity was designed to work hardest in the everyday touchpoints, from menus and receipts to signage and takeaway moments.

A compact colour palette, oversized typography and loose illustrated assets keep the brand recognisable while giving it enough flexibility to feel relaxed, playful and human.

A system made for real lunch breaks, not just polished mockups. Last part before the case study on this personal project. It may only exist in mockups for now, but the brand is ready whenever someone wants to make it real.