MIDDAY | Campaign & Art
May | Brand designer & strategist
MIDDAY | Campaign & Art Direction
MIDDAY was positioned as a habit brand rather than a special-occasion destination.
The campaign language is direct, playful and grounded in the reality of a busy day. Good food, made properly, without turning lunch into a whole performance.
Not the place you save for someday. The place you return to every Tuesday.
Soon a deeper take and look in this personal project.
MIDDAY may not be a real sandwich bar yet, but the concept is ready to leave the mockups whenever someone wants to open the doors.
Lunch. Handled.
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Posted Jul 18, 2026
MIDDAY | Campaign & Art Direction MIDDAY was positioned as a habit brand rather than a special-occasion destination. The campaign language is direct, playful...
