Palash By LoopInn Logo & Brand Identity

Loop Inn was launching a brand new property in the Tirthan Valley, a luxury wellness retreat named after the Palash tree, known as the "Flame of the Forest." They needed an identity that could live everywhere: signboards, stationery, towels, pillow covers, the works. Premium feel, nature-rooted, built to last.

We explored multiple directions rooted in the Palash flower, illustrative scripts, line art marks, and typographic systems, presenting the full range to the client. They landed on something unexpected: a P lettermark with a Palash tree growing inside it. Elegant, scalable, and instantly ownable.

The result is a mark that works at every scale, from a hotel fascia board to a napkin. Deep teal and warm gold. Built for the premium segment they were entering.

The hotel is live. The brand is in the world. palashresort.com

View complete case study → Behance Want to collaborate or build a brand like this? Let’s connect at namastepinaka@gmail.com.