UBA Group Mobile App Onboarding UX Redesign

UBA Group’s mobile banking app serves millions of users across Africa, making onboarding a critical first touchpoint. The goal of this project was to review and redesign the app’s onboarding experience to help first-time users quickly understand the app’s value, feel confident about security, and transition smoothly into using core banking features.

The redesign focuses on creating a clearer, more welcoming introduction that reduces friction and sets the right expectations from the very first screen.

The existing onboarding experience presented a few UX challenges:

Too many walkthrough screens, leading to information overload

Text-heavy messaging that was easy to skip without retention

Weak prioritization of what matters most to first-time users

A lack of clear progression toward account setup or login

The challenge was to simplify the experience while still communicating trust, security, and functionality, all without removing essential information.

The final outcome is a more focused and engaging onboarding experience that feels modern, approachable, and aligned with UBA’s brand. The redesigned flow helps users quickly understand what the app offers, builds trust from the first interaction, and creates a stronger foundation for continued product use.

I led the onboarding UX redesign, focusing on:

Evaluating the existing onboarding flow and identifying friction points

Restructuring content hierarchy for clarity and flow

Designing a cleaner, more focused UI aligned with UBA’s brand

Improving call-to-action clarity to guide users forward

I was responsible for the UX decisions, visual design, and overall onboarding experience.

The redesign aimed to feel clear, secure, and human. Key design decisions included:

Reducing onboarding steps to minimize cognitive load

Prioritizing core user needs: security, control, and support

Strong visual hierarchy to guide attention and improve scannability

Benefit-driven messaging instead of feature-heavy explanations

Clear CTAs that help users confidently proceed to login or sign-up

Each screen was designed to answer one key question: “What does this app do for me, and why should I trust it?”

The redesigned onboarding experience delivers:

Faster understanding of the app’s core value

A calmer, more approachable first impression

Clear guidance into account creation or login

An onboarding flow that aligns with modern mobile banking expectations

The result is a more focused and user-friendly onboarding experience that builds trust early, reduces friction, and creates a stronger foundation for long-term user engagement.