Asian Mood - Asian Restaurant Branding

Client: Asian Mood Restaurant

Credits:

Art Direction - Jo

Illustrator - Suci

Graphic Designer - Kinan

The new logotype uses hand-lettered script to evoke friendliness and nostalgia. To bring the brand to life, we introduced two illustrated mascots — expressive elephants wielding chopsticks and spoons — symbolizing generosity, warmth, and joy in sharing meals. We then developed a comprehensive visual system, including:

- A playful yet grounded color palette of green, orange, and ivory.

- Custom icons and type treatments inspired by multilingual Asian scripts.

- Texture-rich patterns layered with food terms in various languages to celebrate the brand’s regional diversity.

From there, we translated the new identity into tangible experiences — menu layouts, signage, storefront graphics, packaging, delivery boxes, and even reusable bags. Each element was carefully designed to feel familiar yet elevated, respecting Asian Mood’s heritage while looking boldly toward its future.

This project was more than a redesign. It was a revitalization of memory, taste, and story. Asian Mood now stands proudly with a refreshed brand identity that reflects its culinary roots and forward spirit — welcoming every guest with a smile and a spoon.

Bon appétit, or as we like to say — Selamat Makan.

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