Otoke Boy - Korean Restaurant Branding
Invisual Studio
OTOKE BOY — Korean Restaurant Branding
Otoke Boy is a modern Korean restaurant concept based in Spain, created to bring Korean comfort food into a bold, playful, and approachable brand experience. The identity blends contemporary street-inspired visuals with cultural Korean elements, designed to feel friendly, expressive, and instantly recognizable—appealing to a young, urban audience that values good food and strong visual character.
The brand primarily communicates in Spanish, supported by Korean accents and subtle English cues, reflecting its local roots with a global mindset. Taglines like “Sabe Bien” and “El sabor moderno de Corea” express the brand’s core idea: honest flavor, modern energy, and always fun. Through a mascot-driven visual system, vibrant colors, and flexible layouts, Otoke Boy becomes more than a restaurant—it feels like a personality you want to hang out with.
INVISUAL STUDIO ©2025
Bandung, Indonesia
Brand Identity & Mascot / Character Design Project
Art Direction: Rizaldi Moch | Illustrator: Suci Rahmawati | Graphic Designer: Kinanti Sendiko
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Posted Jun 2, 2026
