Mogamoga — Korean Chicken Restaurant Branding
Invisual Studio
Mogamoga — Korean Street Chicken Brand Identity
Inspired by Korean street food culture, Mogamoga is built as a bold, warm, and slightly gritty fried chicken brand that feels right at home on busy streets, late-night cravings, and shared tables. It’s not about being fancy — it’s about being honest, loud, and satisfying.
The brand identity mixes classic Korean visual references with a modern street culture. Strong typography, a confident rooster mascot, and a limited but punchy color palette help Mogamoga stand out while staying approachable. Everything is designed to feel familiar, comforting, and a little bit playful.
Crunch first. Worry later.
INVISUAL STUDIO ©2025
Bandung, Indonesia
Brand Identity & Mascot / Character Design Project
Art Direction: Rizaldi Moch | Illustrator: Suci Rahmawati | Graphic Designer: Kinanti Sendiko
Font on logo by: Inviline Studio
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Posted Jun 2, 2026
