Lead Designer: Liz Girdwood Company Industry: Retail • Pet Care

This project involved designing a versatile suite of social media templates for Fetch Your Pet Needs, a well-established pet retail company. The aim was to build a visual system that captured the brand’s playful personality while remaining functional and easy for the internal team to update independently for ongoing promotions, campaigns, and product-related content.

Fetch Your Pet Needs produced frequent social content but lacked a consistent visual language across platforms. Their posts varied widely in style, tone, and hierarchy, which weakened brand recognition and made campaign planning more time-intensive. The team needed a structured yet flexible set of templates adaptable to diverse content types — from promotions and product highlights to donation updates, seasonal campaigns, and community storytelling.

My objective was to create an expressive, cohesive template library that balanced creativity with usability. The templates needed to reflect Fetch’s warm, community-focused personality while supporting quick edits, product rotations, and campaign updates. The brand’s mission — celebrating pets and the people who love them — guided every design decision.

A core challenge was designing for high content variety while maintaining recognisable brand cohesion. Templates had to work seamlessly across static posts, campaign announcements, testimonials, and educational content. Additionally, the design needed to feel lively and fun without overwhelming the message or limiting future adaptability.

Working within Canva also required careful consideration of accessibility, editing constraints, and ensuring all graphic assets remained easy for non-designers to manipulate.

Success was measured through increased visual consistency, smoother content production, and higher engagement across social channels. Key indicators included:

More cohesive brand representation across Instagram and Facebook

Reduced time spent by the internal team creating weekly posts

Improved engagement on promotional and seasonal content

Clearer messaging and hierarchy across campaigns

I developed a comprehensive suite of branded Canva templates rooted in Fetch’s distinctive color palette, friendly tone of voice, and playful visual identity. Each template was structured for clarity and adaptability, allowing the team to quickly swap products, images, and messaging while preserving a polished, consistent look.

The final system empowered Fetch with a scalable set of tools that streamlined content creation, elevated campaign quality, and strengthened the brand’s presence across all digital touchpoints.