SOCIAL DESIGN - PROPERTY CAYMAN

Lead Designer: Liz Girdwood Company Industry: Real Estate

I was tasked with designing a set of social media templates tailored for Property Cayman, a luxury real estate company based in the Cayman Islands. The templates needed to authentically capture the sophistication of the brand and be adaptable for multiple purposes, including property listings, market reports, agent testimonials, and client stories.

Property Cayman sought to enhance their visual communication to better reflect their premium positioning in the luxury property market. Their existing social assets lacked cohesion and didn’t fully express the high-end nature of the brand. They also needed a consistent, flexible system that their marketing team could use efficiently to create daily and weekly content.

My goal was to design a modular social media template system that would visually align with the brand’s refined identity and streamline content production. The designs needed to evoke trust, credibility, and sophistication — key attributes of Property Cayman’s market positioning.

One of the main challenges was maintaining the brand’s luxury aesthetic while ensuring templates remained easy to use and adaptable for various types of content. The design also had to consider the balance between rich property imagery and clear, legible text — critical for engagement and readability on mobile platforms.

To measure impact, success was evaluated through improved engagement rates, consistent visual presentation across campaigns, and increased follower growth on Instagram. The marketing team’s ability to independently produce on-brand content also served as a key performance indicator.

I developed a collection of bespoke, high-end social media templates that conveyed professionalism and elegance through thoughtful typography, clean layouts, and balanced compositions. Each template type — from market reports to agent highlights — was designed to enhance brand storytelling while showcasing properties with clarity and sophistication. The system allowed the marketing team to quickly update content without design bottlenecks, leading to a more polished and cohesive online presence.