BRAND DESIGN - INSPIRED SOCIAL

Client: Inspired Social

Industry: Social Media Marketing agency

Project Brief: The client required a Brand that appeals to an audience appreciating luxury and classic feminine lifestyles. The logo needed to embody authentic beauty and organic elegance, subtly reflecting the female body and energy through curves. The design should be modular, allowing for various contexts without compromising strength or recognizability.

Audience Appeal: Create a brand that resonates with those who appreciate luxury, femininity, and the finer things in life.

Authentic Beauty and Elegance: Reflect the female form and energy through curves and organic elements.

Modular Design: Develop a logotype and symbol that can be disassembled and repositioned as needed.

Luxurious and Classic: Convey a sense of understated luxury and classic passion.

Concept Development

Initial Ideas: Incorporate elements that reflect luxury and femininity.

Use organic and elegant shapes to mirror the female form.

Ensure the design is versatile and modular for various applications.

Chosen Concept: The final concept involved a modular logo design combining the brand name "INSPIRED SOCIAL" in the Astralaga font with a hand-illustrated rose symbol. The font's curves and the rose's soft petals embody the brand's values of luxury, femininity, and elegance.

Typography - Font: 'Astralaga' was chosen for its balance of femininity and style, with beautiful curves that extend the Inspired Social story.

Styling: The serif font gives an elevated, luxurious feel. Customizing the 'A' adds uniqueness, echoing the female body's curves and providing a sense of softness.

Rose Symbol: A hand-illustrated design of a classic rose with soft petals, symbolizing beauty and femininity.

Design Execution: Simple, linear elements reflect feminine power and organic curves, enhancing the luxurious and classic feel.

Primary Colors: Dusty rose, sage, almond, ice white, and khol black.

These colors were selected for their elegant, soft, and sophisticated tones, complementing the brand's luxurious and feminine identity.

Visual Description - Text: The brand name "INSPIRED SOCIAL" in the Astralaga font, featuring customized letters that highlight the feminine curves.

Rose Symbol: A beautifully illustrated rose, symbolizing organic elegance and the softness of femininity.

Color: The logo uses a palette of dusty rose, sage, almond, ice white, and khol black to maintain a cohesive and luxurious look.

Versatility: The logo is designed to be modular and scalable, suitable for various branding materials such as:

Business cards

Signage

Gift bags

Digital marketing collateral

Consistency: The cohesive color scheme and modular design ensure consistency across different applications, maintaining the logo’s integrity and recognizability.

The final logo successfully meets the project objectives:

Audience Appeal: The luxurious and feminine design resonates with the target audience.

Authentic Beauty and Elegance: The curves and organic elements reflect the brand’s values of beauty and elegance.

Modular Design: The logo can be disassembled and repositioned without losing strength or recognizability.

Luxurious and Classic: The combination of the serif font and rose symbol conveys a sense of understated luxury and classic passion.

The Inspired Social logo design project demonstrates how integrating brand values with thoughtful design principles can create a strong, elegant, and versatile brand identity. The final logo not only meets the client’s brief but also stands out in the competitive market of social media marketing, ensuring Inspired Social is instantly recognizable and memorable.