Client: SMOCCA

Industry: Medical Apparel (Fashionable Printed Medical Scrubs)

Project Brief: The client required a logo design that would visually communicate their involvement in the medical industry while maintaining a fashionable, professional, and simple aesthetic. The logo needed to be versatile enough to be used across various branding materials and be instantly recognizable. Design Objectives

Industry Representation: The logo should incorporate elements that signify the medical industry.

Simplicity and Professionalism: The design should be clean and professional.

Modern Aesthetic: The logo should have a contemporary look, suitable for a fashion-forward brand.

Brand Identity: It should reflect the brand name 'SMOCCA' in a distinctive manner.

Design Solution

Concept Development

Initial Ideas: Use of medical symbols such as stethoscopes, crosses, or heartbeat lines.

Incorporating elements of fashion to signify the stylish aspect of the scrubs.

Combining these elements in a minimalistic and modern design.

Chosen Concept: The final concept involved integrating a stethoscope into the brand name. The 'S' in 'SMOCCA' would be formed by the tubing of a stethoscope, effectively merging the medical and fashion elements in a simple and elegant way.

Typography - Font: A modern font with a mix of thin and thick strokes was chosen to convey sophistication and style.

Styling: The font's mixed weight creates visual interest and reflects the dynamic nature of the brand.

Illustration Element: Stethoscope Integration: The stethoscope forming the 'S' in 'SMOCCA' directly links the logo to the medical field.

Design Execution: The stethoscope is designed to be sleek and subtle, ensuring it blends seamlessly with the text without overpowering it.

Color Scheme - Primary Color: Black

Black was chosen for its timeless and professional appeal. It provides strong contrast and makes the logo versatile for various applications.

Visual Description

Text: The word 'SMOCCA' is in all caps, using the selected modern font.

Stethoscope 'S': The first letter 'S' is creatively formed by the tubing of a stethoscope, with the earpieces subtly extending from the top curve of the 'S'.

Color: Entire logo in black, providing a clean and polished look.

Application Versatility: The logo is designed to be scalable and can be used across different mediums, including:

Business cards

Uniform tags

Website

Marketing materials (flyers, brochures, social media)

Consistency:

The use of black ensures consistency across different backgrounds and mediums, maintaining the logo’s integrity and recognizability.

The final logo successfully meets the project objectives:

Industry Representation: The stethoscope clearly links the logo to the medical field.

Simplicity and Professionalism: The minimalist design and modern font convey professionalism.

Modern Aesthetic: The sleek integration of the stethoscope and the mixed-weight font create a contemporary and stylish look.

Brand Identity: The logo is distinctive and memorable, effectively representing SMOCCA’s brand identity.

The SMOCCA logo design project showcases how thoughtful integration of industry-specific elements with modern design principles can create a strong, professional, and stylish brand identity. The final logo not only meets the client’s brief but also stands out in the competitive market of fashionable medical apparel.