Brand Identity Design for Sustainable Pet Care Brand – Fetch

Brand Identity & Logo Design for Sustainable Pet Care Brand – Fetch

Services: Brand Identity Design, Logo Design, Packaging Visual Direction Industry: Sustainable Pet Care

Fetch is an online pet care brand built around sustainability, quality, and warmth. The brand required a strong, memorable identity that would translate across ecommerce, packaging, and retail experiences.

The challenge was creating a logo and identity that felt:

Premium but approachable

Playful but not childish

Professional enough for retail and e-commerce expansion

I developed:

A custom serif wordmark with organic curves

A full illustration system including pet and product icons

A warm, earthy colour palette to support sustainability values

A scalable logo for packaging, digital and signage

Fetch launched with a cohesive and recognisable identity that increases brand trust and loyalty among pet owners.

Pet Brand Designer, Sustainable Brand Identity Design, Logo Designer for Pet Brands, Ecommerce Branding Designer