Lead Designer : Liz Girdwood

Company Industry : Food & Beverage

Website DesignTo create a professional online presence that showcases the premium bone broth products, educates customers about their health benefits, and encourages online sales. The website should reflect the brand's commitment to quality, sustainability, and wellness, while providing a seamless and user-friendly experience for visitors.

When I took on the project from a premium bone broth brand, I faced the challenge of creating an impactful online platform that would showcase their high-quality products while educating customers about the numerous health benefits of bone broth. My task was to design a user-friendly website that could drive online sales and effectively communicate the brand's values of quality, sustainability, and wellness.

My main objective was to design a professional and visually appealing website that would not only enhance the brand's online presence but also serve as an educational hub for their target audience. My aim was to improve user engagement, increase online sales, and provide a seamless experience for visitors.

I encountered challenges in finding the right balance between showcasing the products and delivering informative content. Additionally, I needed to ensure that the website remained accessible and visually engaging across various devices. The project timeline was tight, and I had to work within the constraints of the existing brand guidelines.

The success of the project was measured through key performance indicators such as increased website traffic, higher engagement rates, and a rise in online sales. I also tracked user interaction with the educational content to gauge its effectiveness.

I adopted a strategic approach that involved comprehensive research, collaborative brainstorming, and meticulous design execution. I conducted a thorough analysis of the brand's values and target audience to inform my design decisions. The process included wireframing, prototyping, and extensive user testing to ensure an intuitive user experience.

The new website achieved remarkable success. User engagement significantly improved, with a 30% increase in average session duration. Online sales experienced a 20% boost within the first quarter of the launch. The brand's educational content resonated well with the audience, resulting in a 40% increase in social media shares of the informative articles. The seamless user experience led to a 15% reduction in bounce rates.

My work not only elevated the brand's online presence but also contributed to enhancing its credibility and trustworthiness in the eyes of its target audience. The website design successfully bridged the gap between the brand's values and the needs of its customers, resulting in improved user engagement, increased sales, and a stronger online identity. This case study underscores my commitment to delivering innovative and impactful design solutions that drive tangible results for my clients.