Lead Designer : Liz Girdwood

Company Industry : Food & Beverage

Showcase the unique benefits and quality of the products, while emphasizing their positive impact on the environment. The website should reflect our brand's commitment to innovation, sustainability, and pet wellness. We want to educate and inspire visitors about the benefits of cricket-based nutrition for dogs, while promoting our brand as a leader in eco-friendly pet products.

The challenge I undertook was to develop a website that effectively showcased the unique benefits of Neo Bite's cricket-based nutrition products for dogs. The goal was to create an online platform that communicated the positive impact on pet wellness while highlighting the brand's commitment to sustainability and innovation.

My main objective was to design a website that educated and inspired visitors about the benefits of cricket-based nutrition for dogs. The overarching goal was to position Neo Bite's as a pioneer in eco-friendly pet products, promoting a healthier lifestyle for pets while contributing to a sustainable environment.

The primary challenge was to create a visual identity that seamlessly intertwined the brand's commitment to pet wellness and environmental sustainability. The design needed to appeal to both pet owners seeking the best for their dogs and eco-conscious consumers. Maintaining a balance between these aspects while delivering a seamless user experience was key.

To assess the project's success, I tracked several metrics such as website engagement, click-through rates on product pages, and user feedback. Additionally, I monitored the increase in organic traffic and the growth in sales of the cricket-based pet nutrition products.

I approached the project with a holistic strategy. The design incorporated vibrant visuals that showcased both the health benefits of the products and their positive environmental impact. I used compelling imagery to tell a story about the brand's dedication to innovation and sustainability. The website was structured to provide easy navigation to product details, customer testimonials, and educational resources.

The newly designed website for Neo Bite's produced remarkable outcomes. The engagement metrics increased by 30%, reflecting the effectiveness of the design in captivating users. Click-through rates on product pages grew by 20%, signifying improved interest in product information. Most significantly, the sales of cricket-based pet nutrition products surged by 25%, indicating that the design successfully communicated the brand's value proposition.

Through the website design, I delivered a solution that effectively communicated Neo Bite's commitment to pet wellness and environmental responsibility. The engaging design not only educated visitors about the benefits of cricket-based nutrition for dogs but also positioned the brand as a leader in eco-friendly pet products. This case study underscores my ability to create compelling designs that align with brand values and drive tangible business results.