Lead Designer: Liz Girdwood Company Industry: Finance • Accounting • Professional Services

For MPVR, a global accounting and financial services company, I developed a cohesive social media design system and content strategy tailored for professional platforms, particularly LinkedIn. The project focused on elevating MPVR’s digital presence by aligning visuals, messaging, and brand positioning across all touchpoints.

MPVR lacked a strong, unified visual identity on social media. Their content varied in layout, tone, and quality, making it difficult to communicate their expertise, people-centric values, and international reach. The company also needed a scalable solution to communicate a wide range of content — from service highlights and team features to client success stories and industry insights — without reinventing design layouts repeatedly.

My goal was to create a strategic and sophisticated design system that reinforced MPVR’s credibility. Templates needed to feel professional and globally relevant while remaining flexible enough for dynamic content types created by the marketing team. Story templates were also needed to increase engagement and deliver quick, digestible insights.

The main challenge was maintaining design consistency across diverse content themes while ensuring the brand remained human-centred and accessible — not overly corporate or rigid. Templates had to support varying lengths of copy, a mix of photographic and informational content, and emphasize MPVR's unique blend of professionalism and warmth.

Success was measured through:

Increased consistency and recognizability across LinkedIn

Higher engagement rates on educational and leadership-focused content

Reduced turnaround time for weekly and monthly content creation

Improved clarity and storytelling within complex service offerings

I created a refined suite of Canva templates anchored in MPVR’s brand colors, typography, and visual tone. Each layout was crafted to balance structure with flexibility — allowing the team to easily update information while maintaining a polished, cohesive presence.

Content types supported included:

Service highlights

Team features and leadership spotlights

Client success stories

Thought leadership insights

Community involvement updates

This system strengthened MPVR’s digital identity, improved brand perception on professional platforms, and streamlined their entire content workflow.