Marc Andrew, an expert in infrastructure deployment, founded NextFi to connect leaders in next-gen financial infrastructure and facilitate high-level discussions and collaborations. He approached me to develop a website (www.nextfi.com) that would effectively showcase NextFi’s role in fostering collaboration among regulators, institutions, and entrepreneurs.

Marc Andrews, an expert in next-generation financial infrastructure, was launching NextFi: exclusive events connecting regulators, institutions, and entrepreneurs in the private markets space.

Launching from absolute zero

No website or online presence

No registration system

No email infrastructure

First event in 6 months

Target: 200+ institutional investors

The Stakes: Everything had to work flawlessly. These are C-level executives and regulators. No room for broken registration flows or amateur presentation.

Professional, elevated aesthetic matching the institutional audience

Event showcase pages with clear CTAs

Mobile-optimized for executives on the go

Custom CMS system for both in-person and digital events

Complete redesign from initial concept (see visuals below)

3 core pages: Homepage, About, Events

Custom style guide (typography, colors, brand system)

Easy-to-update CMS Marc can manage himself

I set out to look for fonts and colors that would better represent the aesthetic Marc was going after

Typeform registration flow

Zoom integration for virtual events

Automated confirmation + reminder emails

Beehiiv newsletter with welcome sequences

Lead magnet delivery system

Zero manual work sending event details

Automated attendee journey from registration → event → follow-up

8 hours/week saved = 416 hours/year recovered

Worth $62,400 at $150/hour value

Which marketing channels drive registrations

Content performance tracking

Revenue attribution by source

Weekly intelligence reports

💰 $600,000 first event revenue 💰 200+ institutional investors attended 💰 System built for repeatable success

⏰ 8 hours/week automated ⏰ 416 hours/year recovered ⏰ $62,400 in time saved annually

✅ Seamless registration for 200+ attendees ✅ Professional brand presence attracting institutional audience ✅ Scalable infrastructure for future events ✅ Real-time visibility into what marketing works