Ella: Brand Design
Amina BJ
Small box packaging design for cosmetics:
This design features three distinct variants, each representing a unique formula based on lavender, nettle or chamomile. Every box incorporates the signature color of its key ingredient, creating a clear and elegant visual distinction. The packaging maintains a minimalistic yet impactful aesthetic, allowing the custom logo’s form and the key ingredient illustrations — embossed in silver foil along the sides — to stand out beautifully.
Vertical box for the lavender product. Again, embossed in silver foil.
Submark + a sleek glass bottle containing peach-based hair and skin oil. The design highlights the natural essence of the product through clean, elegant branding.
Project Scope
The project involves designing packaging for the plant-based and purposeful cosmetic brand Ella, featuring 3 distinct formulas based on natural ingredients: lavender, nettle and chamomile. Also a small glass bottle (200 mL) design for a peach-based hair and skin oil. The goal is to create a unique yet cohesive visual identity for each variant through a minimalist approach that clearly highlights the key ingredient and the brand.
Concept & Approach
The concept focuses on subtle elegance and simplicity, using the signature color of each main ingredient as a visual guide throughout the product line. Embossed illustrations of the ingredients in silver foil on the box sides add a tactile and luxurious detail, while the minimalist design allows the logo and illustrations to remain the focal points.
Product and Packaging Details
The packaging consists of small boxes in three variants, each featuring a color characteristic of its key ingredient — soft purple for lavender, fresh green for nettle and warm yellow for chamomile. The front of the box prominently displays the ella logo, while the sides are decorated with silver foil embossed illustrations of the plants, contributing to a luxurious yet natural product appearance.
Additionally, the brand includes a sleek glass bottle containing peach-based hair and skin oil. This bottle’s transparent design highlights the warm peach color of the oil, complementing the minimalist aesthetic and natural focus of the ella product line.
Visual Direction
The visual direction is clean, modern and sophisticated, emphasizing negative space and precise typography to ensure readability and balance. The silver foil adds shine and a premium feel, subtly reinforcing the organic nature and natural beauty of the products.
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Posted Aug 2, 2025
Pure, plant-based and purposeful. Ella brings natural beauty to life through honest ingredients and minimalist rituals. For every strand. For every you.
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