Salz: Brand Design
Amina BJ
Left: A sun-kissed figure sits on bare sand, captured from behind to highlight the natural texture of salty skin and the earthy-toned swimwear.
Right: A custom, hand-drawn wave illustration designed to mirror the flow of water and harmonize with the swimsuit’s color palette — also echoing the brand’s ethos and its guiding statement: "tide of change". In the background, a “Please recycle this envelope” note reinforces the brand’s commitment to sustainability, even in the smallest details of packaging.
The color palette is a harmonious mix of tones inspired by sand, sea and sun.
A mockup designed to showcase the brand composition in a real-life setting.
The brand’s website, envisioned in its most authentic setting.
Clothing tag variations that highlight both design detail and the brand’s eco-friendliness.
Unbleached, uncolored, untreated box packaging — featuring the brand’s logo and a delicate hand-drawn sea star illustration. A quiet nod to clean oceans and a cleaner way of doing business.
Project Scope
Branding and packaging design for a sustainable swimwear brand with a soft, earthy visual language. The project included logo development, secondary brand elements, color palette, custom illustrations and eco-conscious packaging presentation — crafted to align with the brand’s ethos: A tide of change.
Concept & Approach
Inspired by the fluidity of the ocean and the warmth of natural elements, the concept blends minimal design with handcrafted details. We aimed to evoke a feeling of sun-drenched serenity by pairing organic textures with clean lines. The visual narrative leans into tactile, raw finishes and coastal imagery, creating a brand world that feels both grounded and intentional.
Packaging Details
Packaging is deliberately minimal, made from unbleached, untreated, recycled and recyclable materials. The box features the logo on top and is subtly stylized with a hand-drawn sea star, symbolizing clean water and the brand’s transparent values. Clothing tags vary in form but stay true to the eco-conscious spirit, using sustainable materials and thoughtful messaging. Each detail reinforces the brand’s promise of responsibility and care.
Visual Direction
The visual identity draws from a muted palette inspired by sand, sea, and sun by harmonizing natural warmth with coastal coolness. Custom illustrations (like waves and marine motifs) add a human touch and help establish a distinct, soft-spoken brand personality. Photography and mockups are set in realistic, earthy contexts to root the brand in its “natural habitat” and communicate authenticity at every level.
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Posted Aug 2, 2025
Salz is a sustainable swimwear brand creating high-quality, recycled pieces that feel good on your skin and even better for the planet. A tide of change.
