Connecting Product and Brand Strategy

At Choice, as Product Designer, I also led the product and marketing teams in a brand sprint to help further define the brand strategy.

Within the Choice App, I expanded styles, created custom illustrations, and worked to develop a more well defined brand voice.

The goal of the onboarding screens is to quickly show users what they can accomplish with Choice and why they would want to.

I continued implementing the new brand visual styles into the Choice marketing websites.

The new landing page reflected the app's minimal and straightforward appeal while incorporating illustration and the brand voice.