Connecting Product and Brand Strategy
Chris Fredricks
At Choice, as Product Designer, I also led the product and marketing teams in a brand sprint to help further define the brand strategy.
Within the Choice App, I expanded styles, created custom illustrations, and worked to develop a more well defined brand voice.
Welcome Screens – Dark Mode
Welcome Screens
The goal of the onboarding screens is to quickly show users what they can accomplish with Choice and why they would want to.
Welcome Screen Flow
Choice Marketing Landing Page
I continued implementing the new brand visual styles into the Choice marketing websites.
The new landing page reflected the app's minimal and straightforward appeal while incorporating illustration and the brand voice.
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Posted Aug 29, 2023
My product design and brand strategy background was a good fit for a fintech/startup environment. While there I worked to align the product and brand strategy.
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