My product design and brand strategy background was a good fit for a fintech/startup environment. While there I worked to align the product and brand strategy.

Transfers are one of the most important ways to get users to add money into their account. It's a feature users want, that connects directly to business goals.

Modified the Choice App designs to create a minimal system of components and widgets that were then built in Flutter and used to create web and native apps.

Diving into user's needs, recognizable design patterns, and best practices I created an easy-to-use platform that sends out $50+ million in rewards per year.