Transfer Flow Feature to Reduce Costs and Increase Investment
Chris Fredricks
When exploring our user onboarding process, we identified account transfers as a way to increase cash flow and a step many of our most active users took after opening an account. At that time though, this was not an action they could take within the app.
I interviewed our CX team and Finance team that processed transfers. I learned how retirement account transfers worked and reviewed wireframes with our teams to confirm viability.
Transfer flow screen designs
We identified transfers we could categorize as “easy,” and I proposed streamlining that flow while sending more complicated transfers to a third party we were already using.
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Posted Aug 29, 2023
Transfers are one of the most important ways to get users to add money into their account. It's a feature users want, that connects directly to business goals.
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