PUNCHING FOR PINK

As the Marketing lead for Kali Active, I developed a creative event to celebrate the brand's one-year brand anniversary, combining fashion, fitness, and technology. By forming strategic partnerships with Reebok and Hykso (now Fightcamp), I designed the "Fast Mitts Challenge" where guests competed using the latest wearable tech. The event was designed to be interactive and shareable, encouraging attendees to share their experiences on social media, leading to increased brand recognition for Kali Active. The consumer-focused event raised over $1,000 for Making Strides Against Breast Cancer and made a positive impact on the community. This event created valuable content and memorable experiences for all brands involved.