BEERS AND BURPEES
Alexa Rome
Kali Active's 'Box & Brew' Charity Workout
Freelance | Client: Kali Active
I brought to life the sell-out success of Kali Active's first-ever, "Box & Brew" event. Through a unique, creative partnership with Santa Monica Brew Works, I blended fitness and social responsibility in a memorable way. I curated a boxing-inspired workout that took place in the brewery, led by top trainers from Rumble Boxing, AJ Perez, and Brian Kahn. This consumer-driven event not only provided a fun fitness experience but also gave back to the community by donating a portion of ticket sales to RAIIN, the nation's largest anti-sexual violence organization. I also used this event as a platform to launch Kali Active's upcoming limited edition collection, ChampionHer.
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Posted Feb 8, 2023
Kali Active's 'Box & Brew' charity workout blended fitness and social responsibility in a unique and memorable way.
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