I executed the 'The Boxing Diaries' event for Kali Active in partnership with Nike trainer Ashley Guarrasi. As a seasoned expert in event marketing, I was responsible for bringing the event to life at SPEEDPLAY in Beverly Hills, CA. I worked with Guarrasi to lead 25 fashion and fitness influencers, including Lisa Linh, Remi Ishizuka, Pau Dictado, and Meagan Kong, through a high-energy boxing-inspired workout that captured authentic content for Kali Active while encouraging attendees to step out of their comfort zone. My efforts resulted in over 1M impressions across social media and higher engagement rates for the brand, further increasing its recognition and success.