Project Type: Mobile Application

Start Date: Sept 20, 2023

Role: Product Designer

Industry: Fintech

Timeline: 8 Weeks, 40+ screens

In today's increasingly digital and interconnected world, managing and utilizing digital assets, including cryptocurrencies and other digital financial instruments, has become a complex and fragmented experience for individuals.

The lack of a unified platform to save, invest, swap, send, and receive digital assets poses significant challenges and frustrations for users.

The project took 8 weeks and over 40+ screens

To address these challenges and opportunities effectively, this case study will emphasize rigorous research:

Market Research: A comprehensive analysis of the digital asset management market will be conducted to identify user needs, preferences, and emerging trends. This will involve studying user behaviors, demographics, and market dynamics to gain insights into the target audience.

User Interviews and Surveys: In-depth interviews and surveys will be conducted with potential users to understand their pain points, expectations, and desired features in an all-in-one digital asset management application.

Competitor Analysis: An assessment of existing digital asset management solutions will be performed to identify strengths, weaknesses, and areas for improvement. This will help in shaping the design and features of the new application.

Technical Feasibility Study: A technical analysis will be conducted to determine the feasibility of building a secure, scalable, and cost-effective all-in-one digital asset management application. This will involve evaluating potential technology stacks and infrastructure requirements.

Usability Testing: User testing will be conducted with prototypes to gather feedback and ensure that the application's user interface and experience align with user expectations.

Fragmented Ecosystem: Users currently have to navigate multiple apps and platforms to perform various tasks related to digital assets, such as saving, investing, swapping, and sending. This fragmented ecosystem results in inefficiencies, inconvenience, and increased risk of errors.

Security Concerns: Security remains a top concern for users dealing with digital assets. The need to manage multiple wallets, exchange accounts, and private keys increases the risk of security breaches and potential loss of assets.

Lack of Integration: Existing solutions often lack seamless integration between different functions, making it difficult for users to transition smoothly between saving, investing, swapping, and transferring digital assets.

Limited Asset Support: Some digital asset management apps have a limited range of supported assets, leaving users with fewer choices and opportunities for diversification.

Complex User Interfaces: Many existing platforms have complex and unintuitive user interfaces, creating barriers for users who may not have extensive knowledge of digital assets.

High Transaction Fees: Users often incur significant transaction fees when moving assets between different platforms or exchanging one digital asset for another, impacting overall returns.

As a new user, I want to set up a strong and secure password for my account.

As a new user, I want to create an account easily with my email or phone number.

As a new user, I want to complete a smooth onboarding process, including identity verification if required.

As a user, I want to add, remove, or manage various digital assets within my portfolio.

As a user, I want to access detailed information about each asset, including price charts and data.

As a user, I want to receive real-time notifications and news updates related to the assets I'm interested in.

As a user, I want to buy, sell, or trade digital assets seamlessly within the app.

As a user, I want to view my transaction history and monitor the status of pending transactions.

As a user, I want to log in securely using multi-factor authentication (e.g., biometrics, OTP).

As a user, I want to recover my account securely in case I forget my password or lose access.

As a user, I want to send and receive digital assets to and from other users easily.

As a user, I want access to educational resources, tutorials, and guides on digital asset management.

As a user, I want to contact customer support for assistance with account issues or inquiries.

Easy Boarding: The streamlined and user-friendly onboarding process greatly improves the UX experience, allowing users to swiftly and effortlessly access the platform and explore the world of digital assets.

Well-detailed Dashboard: The dashboard contains the summary of all assets, their current market values, their price charts and other datas available.

Savings: Users are able to choose their saving duration, time and even pick the type of savings and this has been made easy in less than 3 steps.

Investment: Choosing investment type was simple and well explained. Investment was further broken down for users to understand all types of investment.

Transaction Execution (Send and Receive): Send assets in less than 2 minutes - With a simple flow, users can send and receive assets in 3 easy steos steps.

Security (Secured account access): The integration of finger print/face ID lock, Two-Factor authentication gives the user a sense of security over their assets

In conclusion, Finteg all-in-one digital asset management application represents a user-centric solution designed to simplify the complex world of digital assets. By addressing pain points, offering a user-friendly interface, and prioritizing security, we have created a platform that enhances the user experience. With a swift onboarding process and an intuitive dashboard, I aim to provide users with a seamless entry into the world of digital assets. I look towards providing individuals seeking to save, invest, swap, send, and receive digital assets a prominent solution.