The goal was to simplify the order and checkout process for a small local grocery app, which faced high cart abandonment due to a confusing flow.

I redesigned the experience by reducing unnecessary steps, improving navigation, and creating an intuitive, user-friendly flow. This made it easier for customers to complete purchases quickly with fewer frustrations.

As a result, the redesign boosted completed orders, improved customer satisfaction, and helped the business retain more customers, leading to increased sales.