Childhood Rescue Global Product Brand
Katie Kick
World Vision’s Childhood Rescue is a program dedicated to helping children in some of the world’s most dangerous areas survive, recover, and reclaim their childhoods.
Launched in over 100 countries, this unique brand identity was designed to convey a balance of hope & harsh reality.
This brand focuses on sensitive themes such as trafficking, child labor, and conflict. Iconography systems, messaging, and photography guidelines were carefully developed to protect identities when necessary.
Leveraging World Vision’s strong brand recognition, I crafted a distinctive logo treatment for the Childhood Rescue program. The logo balances global brand cohesion with a bold, gritty edge that reflects the raw, impactful nature of the offering—setting it apart while remaining unmistakably World Vision.
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Posted Jul 21, 2025
World Vision’s Childhood Rescue helps kids in the world’s toughest places. The identity balances urgent need w/ bold hope in a brand launched in 100+ countries.
