Google Cloud's NYFW Activation

At NYFW, attention is the currency. For Google Cloud’s activation with EMOTE at High Line Nine, I designed the signage system that framed the experience. setting the tone for an event where AI-driven try-ons and digital storytelling took center stage.

Signage and messaging were designed to guide guests through the AI try-on flow; making the technology feel intuitive, playful, and easy to interact with.

From initial spatial sketches to full-scale installation, I translated Google Cloud’s brand system into an immersive signage experience inside the gallery space beneath the High Line in New York.