MeWe Rebrand: The world’s largest decentralized social platform
Katie Kick
For MeWe, the world’s largest decentralized social platform, I led my team to create a bold visual brand and a series of short films. Using sleek graphics and approachable language, the films simplified tricky Web3 topics like the blockchain and data privacy.
A Bold and Bright Identity
The visual brand for MeWe centers around a vibrant lime green, chosen to stand out in a crowded social media landscape. This single, bold color creates a unique, memorable identity and reinforces MeWe’s mission to bring people together in a space that’s fresh, welcoming, and different from the typical social experience.
Visualizing Privacy and Security
The motion graphics sample below shows how animated blurs are used to represent privacy and security, visually highlighting MeWe's commitment to protecting user data while keeping the content engaging and accessible.
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Posted Jul 30, 2025
MeWe's rebrand focused on a bold & bright visual system, approachable language, and sleek motion graphics help to simplify tricky Web3 topics.
