Dynamic Multiplatform Campaign for a Multi-Institutional Center
Liz Villanueva
Social Media Strategist & Media Coordinator: Boosting Engagement at CBMM
At CBMM, a cutting-edge multi-institutional center for biotechnologies, I drove a successful social media campaign, launching LinkedIn and Instagram accounts, optimizing their new website, and boosting engagement by 59.5%.
Challenge: Enhance CBMM's online presence, foster connections with diverse audiences, and showcase innovative biotech research.
My Solution:
Launched and grew CBMM's LinkedIn and Instagram presence
Optimized website launch for a seamless user experience
Collaborated across departments to foster strong relationships with domestic and international partners
Created engaging social media content showcasing biotech research and innovations
Impact:
59.5% increase in social media engagement
Successful launch of LinkedIn and Instagram accounts
Improved website user experience and traffic
Strengthened partnerships with key stakeholders
See the website in detail here.
Key Skills Demonstrated:
Social media strategy and content creation
Website optimization and user experience (UX) design
Cross-departmental collaboration and partnership-building
Results-driven marketing and communication
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Posted Oct 25, 2024
Multi-institutional biotech collaboration: Developed & executed social media strategy, and optimized their new website, achieving a 59.5% engagement increase.
