Social Media Strategist & Media Coordinator: Boosting Engagement at CBMM
At CBMM, a cutting-edge multi-institutional center for biotechnologies, I drove a successful social media campaign, launching LinkedIn and Instagram accounts, optimizing their new website, and boosting engagement by 59.5%.
Challenge: Enhance CBMM's online presence, foster connections with diverse audiences, and showcase innovative biotech research.
My Solution:
Launched and grew CBMM's LinkedIn and Instagram presence
Optimized website launch for a seamless user experience
Collaborated across departments to foster strong relationships with domestic and international partners
Created engaging social media content showcasing biotech research and innovations
Impact:
59.5% increase in social media engagement
Successful launch of LinkedIn and Instagram accounts
Website optimization and user experience (UX) design
Cross-departmental collaboration and partnership-building
Results-driven marketing and communication
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Posted Oct 25, 2024
Multi-institutional biotech collaboration: Developed & executed social media strategy, and optimized their new website, achieving a 59.5% engagement increase.