Strategic Content for Targeted Marketing Campaign
Liz Villanueva
Social Content Design
Content Creator
Social Media Strategist
Adobe Creative Cloud
Google Analytics
Google Apps
Finding Forever Homes: Amplifying the Adopt, Don't Shop Movement
I collaborated with Pet Rescue KC, a non-profit organization dedicated to rehousing animals in need, to develop and execute a compelling "Adopt, Don't Shop" marketing campaign. This campaign drove 25% more adoption applications and 10% increased social media engagement.
Challenge: Increase adoption rates, reduce euthanasia, and promote the importance of adopting from shelters.
My Solution:
Designed and implemented a targeted social media strategy across Instagram, Facebook, and Twitter
Created compelling visual content (Reels, posts, stories, graphics) showcasing adoptable pets and success stories
Impact:
25% increase in adoption applications
10% rise in social media engagement (likes, shares, comments)
30% boost in donations and fundraising event attendance
15% growth in volunteer sign-ups
Key Skills Demonstrated:
Social media strategy and content creation
Campaign development and execution
Collaboration and partnership-building
