Branded Content for Recruitment Marketing Campaign

In partnership with the Communications team, I created an engaging video series spotlighting the diverse experiences and successes of KU MSW alumni, showcasing the program's commitment to social change.

Challenge: Increase program visibility, enhance brand storytelling, and drive enrollment for the KU MSW program.

Created 8 promotional videos spotlighting KU MSW alumni experiences

Designed engaging video thumbnails for maximum impact

Strategically utilized videos across multiple platforms (social media, articles, website features)

Collaborated with the Communications team to ensure cohesive messaging and branding

Increased program visibility through boosted website traffic

Enhanced social media engagement and inquiries about the MSW program

Showcased the program's commitment to social change, diversity, and excellence in social work education

Elevated brand storytelling through compelling video content

Read more about the MSW Macro Alumni Spotlights here.

Strategic video storytelling and content creation

Brand messaging and consistency

Collaborative campaign development and execution

Social media marketing and engagement strategy

Targeted audience outreach and enrollment driving initiatives