Branded Content for Recruitment Marketing Campaign
Liz Villanueva
Empowering Social Change: KU MSW Recruitment Campaign
In partnership with the Communications team, I created an engaging video series spotlighting the diverse experiences and successes of KU MSW alumni, showcasing the program's commitment to social change.
Challenge: Increase program visibility, enhance brand storytelling, and drive enrollment for the KU MSW program.
My Solution:
Created 8 promotional videos spotlighting KU MSW alumni experiences
Designed engaging video thumbnails for maximum impact
Strategically utilized videos across multiple platforms (social media, articles, website features)
Collaborated with the Communications team to ensure cohesive messaging and branding
Impact:
Increased program visibility through boosted website traffic
Enhanced social media engagement and inquiries about the MSW program
Showcased the program's commitment to social change, diversity, and excellence in social work education
Elevated brand storytelling through compelling video content
Read more about the MSW Macro Alumni Spotlights here.
Key Skills Demonstrated:
Strategic video storytelling and content creation
Brand messaging and consistency
Collaborative campaign development and execution
Social media marketing and engagement strategy
Targeted audience outreach and enrollment driving initiatives
Like this project
Posted Oct 24, 2024
Developed & executed multi-channel recruitment video content for higher education clients, boosting visibility, engagement & enrollment.
