Trend-Driven Content Strategy for Fashion Retail
Liz Villanueva
Social Content Design
SEO Writer
Social Media Strategist
Adobe After Effects
Adobe Creative Cloud
Google Analytics
Style Spotlight: Elevating Fashion Presence Through Trend-Driven Content
I partnered with The Garage KC's marketing team to develop a comprehensive content strategy that drove business results. Our collaborative efforts focused on promoting new clothing drop collections, generating buzz around the grand opening of their new physical store location.
Challenge: Create excitement and anticipation for store launch, increase brand awareness, and drive sales.
My Solution:
Researched and incorporated trending fashion styles, hashtags, and influencers
Created high-quality visual content (outfit showcases, behind-the-scenes, store tours)
Developed and scheduled social media posts, stories, and Reels across Instagram, TikTok, and Facebook
Crafted compelling captions, promotions, and email newsletters highlighting grand opening offers and events
Utilized location-based targeting to reach Kansas City audiences
Impact:
15% increase in sales
25% rise in social media engagement (likes, shares, comments)
Successful grand opening event with over 100 attendees
Key Skills Demonstrated:
Trend research and analysis
Content creation and strategy
Social media marketing and management
Visual storytelling and graphic design
Location-based marketing and event promotion
