🔊Context: Written as a sample during my enrollment in Alex Cattoni's copywriting program.

🎯Goal: The goal was to write Facebook ads for lead generation. And in this instance, the lead magnet was a free 5-day fitness challenge. Each ad is specifically written to get prospects to click the link to the landing page.

✒️Approach: I began by conducting thorough competitor research, building a customer avatar from scratch, understanding the customer awareness, crafting the USP, and then applied 6 different persuasion hooks to write each ad.