🔊Context: Written as a sample during my enrollment in Alex Cattoni's copywriting program.

🎯Goal: The goal was to write a welcome email sequence to indoctrinate the new leads from the 5-day fitness challenge.

✒️Approach: I began by conducting thorough competitor research, building a customer avatar from scratch, understanding the customer awareness, and then crafting the USP.

Here you'll find a set of emails written to welcome warm leads to the community. This includes sharing the brand story, mission, and building rapport. These emails are focused on building connections with a subtle pivot to sales.