🔊Context: Written as a sample during my enrollment in Alex Cattoni's copywriting program.

🎯Goal: The goal was to write a long-form sales page for the final conversion - the membership offer.

✒️Approach: I began by conducting thorough competitor research, building a customer avatar from scratch, understanding the customer awareness, and then crafting the USP.

The final conversion point where all the hot prospects trickle down to. The long-form sales page for the membership.