🔊Context: Written as a sample during my enrollment in Alex Cattoni's copywriting program.

🎯Goal: The goal was to write an enticing landing page for problem-aware prospects that trickled from the Facebook Ads.

✒️Approach: I began by conducting thorough competitor research, building a customer avatar from scratch, understanding the customer awareness, crafting the USP and then brainstorming ideas on how to use the lead magnet as an incomplete sales tool.

In this scenario, lead magnet was a 5-day challenge to get prospects to experience this one-of-a-kind digital platform and community to eventually get them to buy the annual membership.