🔊Context: Written as a sample during my enrollment in Alex Cattoni's copywriting program.

🎯Goal: The goal was to write an autoresponder sequence that delivered the links for the 5-day challenge.

✒️Approach: I began by conducting thorough competitor research, building a customer avatar from scratch, understanding the customer awareness, and then crafting the USP.

In this scenario, I wrote 5 different emails from the perspective of each fitness trainer with a different voice and personality. I also did this in the hopes to encourage participation and to make the email sound like an actual person rather than it being a faceless brand communication.