🔊Context: Written as a sample during my enrollment in Alex Cattoni's copywriting program.

🎯Goal: The goal was to write an email sales campaign promoting the membership offer.

✒️Approach: I began by conducting thorough competitor research, building a customer avatar from scratch, understanding the customer awareness, and then crafting the USP.

Mapped over a six email structure each one is strategically written with the main goal of securing a sale. Over the entire campaign, the structure is broken down to state benefits, increase desire with social proof, convey scarcity, and incentives, address objections and eventually secure the sale.