Harumi · Branding

Matheus Monteiro

Harumi · Operations Research Platform

Harumi is a cross-industry platform designed to streamline Operations Research. By simplifying a traditionally complex field, Harumi leverages AI to enhance decision-making and unlock new levels of operational performance.

Design Approach

True to its name, Harumi draws inspiration from Japanese culture. The design is heavily influenced by Japanese graphic design and architecture—emphasizing simplicity, geometric structure, and a muted color palette. This approach brings a sense of elegance and precision, allowing the focus to remain on what truly matters.

Illustrations

The illustrations are a mix with realistic art with anime styling. All the images are generated in Visual Eletric
Harumi began as a freelance branding project. Today, I’m proud to be a partner and the Head of Product Design and Experience, leading its evolution into a fully realized platform.
You can check the latest version of Harumi's website on harumi.io
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Posted May 28, 2025

Harumi delivers algorithms and tools that drive smarter decisions in operations research and data science

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