meedas · branding

Meedas took me on this awesome design adventure, exploring colors and styles I'd never touched before, it allowed me to explore vibrant styles. Forget King Midas, we wanted to be the complete opposite. The goal was clear: to craft a brand that is inviting and sparkles joy. Inspired by the ethos of King Midas, we wanted to infuse meedas with a spirit different from the traditional monarch's golden touch.

The design philosophy was the smile – a simple yet profound gesture that represents the essence of what we want to inspire. Presenting the first drafts, I observed the reactions. It became very clear that the designs with genuine smiles were the ones that resonated most deeply, inviting users to smile back.

The abundant use of yellow and round shapes serves as a visual manifestation of warmth and personality. The result is a brand imbued with a friendly soul. Meedas stands as a testament to the power of thoughtful design, capable of meaningful connections and amazing digital experiences

Thanks for reading :)