Claraluz Films

Claraluz Films is a Brazilian film production company specializing in multi-platform content creation. For this project, the design approach was intentionally minimal, allowing the content to take center stage. This creative direction opened up opportunities to explore refined transitions and subtle interactions, enhancing the storytelling without distracting from it.

Everything was designed by me using Figma and Framer.

In this project, our goal was to let the content take center stage. We focused on typography, imagery, and white space to create a strong sense of balance and visual hierarchy. By removing clutter and distractions, we achieved a clean, minimalistic design that highlights the essentials with clarity and precision.

We embraced a full dark mode aesthetic to evoke the ambiance of a cinema theater, aiming for a more immersive user experience. When the content required subtle support, we introduced a soft, starlit background—an atmospheric touch inspired by the moon element in the logo.

You can check the live site in https://claraluzfilmes.com.br/