Color Palette uses 3 blue colors, 2 are main brand colors and the third is an off-shade color that can be used for backgrounds on the website. Blue is often described as color of stability and safety ( in color psychology ). First accent color is yellow, which is often described as an attention-getter. Also, yellow indicates honor and loyalty. Second accent color is red which this brand will use on very rare occasions ( mostly for marketing and social media posts, for special events )