Novelcap.io Branding

Problem ❌

Solving liquidity needs by turning recurring revenues into upfront payment. These companies typically need cash in order to grow and to cover working capital requirements.

Novelcap ideal clients are early stage (Seed - Series B) recurring revenue companies in any industry, ideally 3+ years of operations.

Pain Points 🔴

Companies have been covering their capital requirements by raising equity which is extremely expensive as it dilutes investors. Credit access is extremely limited as financial institutions are not willing to lend money to early-stage companies so easily.

Age Range ↔

Founders who tend to be millennials but are not limited to this.Novelcap's ideal customer will be able to use the funding Novelcap provides, grow the company, and cover working capital. They want to be the financial partner for these companies and help them throughout their growth

Thinking Behind The Project 🧠

Color Palette uses 3 blue colors, 2 are main brand colors and the third is an off-shade color that can be used for backgrounds on the website. Blue is often described as color of stability and safety ( in color psychology ). First accent color is yellow, which is often described as an attention-getter. Also, yellow indicates honor and loyalty. Second accent color is red which this brand will use on very rare occasions ( mostly for marketing and social media posts, for special events )

Typography choice for Novelcap is the Manrope font family. Manrope is an open-source modern sans-serif font family, designed by Mikhail Sharanda in 2018. In 2019 Mirko Velimirovic worked with Mikhail Sharanda to convert Manrope into a variable font. It is an amazing font, works perfectly for both, digital and print use.